Thanks to the prospective customer in Washington State for reminding us that we hadn’t updated our blog in a while!
We’ve actually got a lot to talk about. On January 1, we rolled out a whole set of social media features. Why did we do this? Because it makes sense. Think about it. If your customers are in your store and are trying to access your WiFi to get to the Internet, what better time is there to let them know that you have a) a website, b) a Facebook page, c) a Twitter page, and d) an email newsletter!
So how do we help you connect to and engage your customers with your digital marketing?
1. Landing Page Experience: Now we rotate the Landing Page among all of your digital properties. We do this randomly so that the experience doesn’t get static and boring. It’s a lot better to show your customers your Twitter page than to have a paper sign that tells them about it!
2. This may be the coolest feature of them all: Location Sharing. We now give all your customers the opportunity to share their location in your store with their Facebook friends. If they do, then their picture and your logo will appear on their Wall. Most people have 130 Facebook friends so that means your branding will get in front of a lot of people every time thanks to this digital word of mouth marketing. How many of your customers friends would you have been able to market to today without this cool feature?
3. Automated Twittering: Your Twitter followers want to hear from you daily but sometimes it’s hard to remember to do that. We now have a cool feature that lets you pre-schedule Tweets in advance to make sure that you remain active, even when you’re too busy to break away. This doesn’t replace interactive Tweeting, but it keeps the channel open and your customers happy. Use this feature wisely to send unique tips and trivia about your business.
That’s all for now and thanks being Smart WiFi customers!
–r and the Less Networks team
