Archive for the ‘Advertising’ Category
Monday, November 2nd, 2009
Facebook and Twitter
[Smart WiFi from Less Networks can take the hassle out of figuring out social media by automatically integrating it into your WiFi system!]
For foodservice operators who still aren’t sure how to work social-networking sites to their advantage, R&I shares a host of helpful ideas straight from the trenches.
Allison Perlik, Senior Editor — Restaurants and Institutions, 10/26/2009
Americans have nearly tripled the amount of time they spend at social-networking sites such as Facebook and Twitter, according recent research from The Nielsen Company. In August 2009, 17% of all time spent online was spent at social-networking sites, up from 6% in August 2008. Yet even as social media’s profile continues to rise, plenty of foodservice operators still aren’t quite sure how this trend can work to their advantage. R&I offers these nine industry-specific ideas…
Read more…
via R&I Restaurants & Institutions Magazine
Posted in Advertising, Food Industry, Restaurants, Social Media, WiFi | No Comments »
Monday, August 17th, 2009
After years of providing free WiFi to the masses, we love going to the Texas Restaurant Association (TRA) Soutwest Food Expo because we get free food. The expo is a perfect trade show for us because it helps us meet partners and prospects in our target market.
Toss the ingredients of Smart WiFi into the Crazy Chef's mouth
This year’s booth was designed by our newest team member, John Toole. The concept was to pitch the ingredients of Smart WiFi to prospects as they pitched bean bags into the Crazy Chef’s mouth. It’s amazing how popular this corny carnie concept was and how successful it was in producing leads. This year, we met Joe Aguilar of Bullrito’s and were delighted to discover that Smart WiFi is a great fit for their WiFi and social marketing needs. We were also delighted to see the booth of our channel partner, Time Warner Business Class. Their’s wasn’t as fun as ours!
Posted in Advertising, Food Industry, Restaurants, Social Media, WiFi, Wireless | No Comments »
Monday, June 29th, 2009
Social Mobile is social networking on-the-go. It’s about pairing up the power of social networking with location. Instead of simply meeting someone online, a social mobile app can help you meet someone nearby now, find something to eat within walking distance, or buy that special gizmo around the corner.
Social Mobile apps are relationship-aware and location-aware, meaning they are at the center of a great puzzle—how to make money from hyper-local advertising.
Schmooze. Sponsored by Less Networks Smart WiFi.
Tags: location-aware, mobile advertising, social mobile, social networking
Posted in Advertising, Mobile, Social Media | No Comments »
Friday, June 26th, 2009
Less Networks combines a network of WiFi hotspots with social networking and mobile advertising. Smart WiFi users are able to find out who and what’s nearby, when they are out and about. The quality and quantity of this kind of information is getting better and better. Today, there are over 300,000 WiFi users who benefit from Less Networks Smart WiFi.
Tags: mobile advertising, smart wifi, social networking
Posted in Advertising, Mobile, Social Media, WiFi | 1 Comment »
Tuesday, June 23rd, 2009
Personal Ad: Voluptuous News Hole Seeks Ad Daddy with Deep Pockets
I’m sure you’re all familiar with the concept of the “news hole.” If not, get familiar! It’s Journalism 101…or rather Journalism Business 101. All that lovely journalistic content, whether print or broadcast, needs to be paid for by advertising. In a newspaper, they actually think of it in terms of a content hole that needs to be filled after all the ad space is sold, i.e., now that we’ve found the advertisements, let’s backfill with some journalism. It works about the same way with TV and radio content. Unfortunately, the whole hole thing doesn’t convey as nicely into the social media world. As a result, it all seems mostly hole with donut holes for ad dollars.
Schmooze. Sponsored by Less Networks Smart WiFi.
Posted in Advertising | No Comments »
Tuesday, June 23rd, 2009
It’s the reach. No, it’s the targeting. No, it’s the scale!
We kicked of the month of March by meeting for the first time with our mobile ad network partner JiWire. Putting faces and names together at JiWire showed us the obvious–that a face-to-face smile is way better than a 
. On the trade show front, we attended ad:tech San Francisco and EconSM, where we heard more about the death of the newspaper industry, the coming of hyper-local advertising, and the convergence of mobile and social media. We collected a zillion business cards. Basically, we schmoozed much of the time and snoozed during the boring parts.
Interested in talking convergence of mobile and social media with us. Contact us. We’d love to hear from you.
Posted in Advertising, Mobile, Schmoozing, Social Media | No Comments »
Tuesday, June 23rd, 2009
Beginning in January, we made a concerted effort to get out more. Our first and possibly most pivotal not so random encounters were with Fish & Richardson partner Rick Horning and AnchorFree co-founder Eugene Malobrodsky. Rick and Eugene made some introductions, shared contacts and recommended trade shows, all of which led to more introductions and meetings in the months leading up to this Schmooze letter. We also bumped into Sputnik and anticipate a great friendship in the making. In a really random twist, we attended a Stanford panel discussion on European Entrepreneurship and Innovation, where we learned that Austin companies are as hot as Scandinavian companies are cold, and that all of them are located too far from Silicon Valley. The message? Silicon Valley schmoozin’ can’t be beat.
Tags: less networks, smart wifi
Posted in Advertising, Schmoozing, WiFi | No Comments »
