SF Mobile and Orange Labs teamed up for another great event last month–Everything Android.
Speakers included: Erick Tseng (Google), Olivier Ricordel (Qipit), Sean Galligan (Flurry), Brett Butterfield (Pixelpipe), and Mary Ann Cotter (Cooking Capsules), Tom Conrad (Pandora), Bhasker Roy (Qik) and Mark Hamblin (Touch Revolution).
There was talk of Google’s work on text to speech, but we saw a demo for something more exciting in Google’s quick search box. This feature scans everything on your “phonetop” and web search history. They call it speed dialing for life. It reminds me of Mac’s desktop spotlight, and appears to be an emerging trend in the phonetop experience.
Android was showcased as having applications that go well beyond phones. For instance, the development community at large has been looking at Android applications in automotive and elsewhere. Touch Revolution, one of the evenings presenters gave us a few examples of this, showing and telling about tablet based applications that appear to be in healthy demand.
Qipit demoed is a big idea, mobile copies. I realize that this might sound weird, possibly even useless, but trust me. This is a cool app. The 4 minute presentation limit wasn’t, in my opinion, enough time for Qpit to give its product a proper demonstration. Fortunately, I am familiar with them, having seen them present at another recent event. I actually wondered if Android wasn’t as over-the-top exciting for Qpit, as it seemed to be for other presenters.
The Flurry demo was one of the evenings most interesting points. The service is a mobile apps analytics that enables tracking of user navigation within apps. It supports multiple platforms and boasts an easy setup 5-30 minutes. Flurry sees great user engagement within Android apps, speaking to the stickiness of some mobile apps.
As Butterfield presented PixelPipe, a platform that enables users to populate and update any social network from any device that uploads photos, I was left wanting to hear more. This app was also victim to condensed 4-minute presentation time. It looks cool and allows users to make geo-relevant posts.
Cooking Capsules (recipient of accolades from Wired and Time), showed us that cooking can be turned into a mobile app. They don’t have many recipes yet, but are looking to showcase sponsored recipes. Should be interesting to watch their endeavors into creating revenue.
Pandora was one of the evenings highlights. Conrad entertained us with Pandora’s venture into Android, and confessed that he’d received death threats from Android enthusiasts who have been eagerly awaiting Pandora’s arrival. (Crazy Android people.) We also heard about his experience working with Verizon. Can you say odyssey?
Touch Revolution finished things off with a presentation on everything Adroid that’s not a phone. This company creates and white labels touch screen devices. Interestingly, the founder comes from the Apple touch technology team. When asked if his company found their space limited by Apple’s patents on touch technology, Hamblin informed us that he was involved in the creation of those patents, and that no, it wasn’t an issue for his company. For Touch Revolution, important factors with Android are that it’s seen as a great touch platform, it’s customizable, it’s build for cloud computing and it’s free!
So what did I learn about the significance and importance of Android? It offers multi device support, the Android marketplace offers a new market channel, and it has developed momentum on cell phones and tablets. I wonder if it might also appear much more exciting for new developers, as the iPhone app store has become immensely overcrowded, so much so that it’s now being seen as a source of little more than beer money for many developers. Maybe Android will save some mobile app garage developers from having to hang on those pesky day jobs. To Apple’s credit, it would appear that they are trying to create new ways for developers to make money, as noted in this WSJ blog post.
Less Networks holds strong interest in the Android landscape, as 3G traffic continues to flourish and grow.
~r